Privacy Policy

Effective December 9th, 2009

Milabra, Inc. ("we" or "us") is an online advertising and technology company. We provide this privacy policy so we may inform you about how our technology ("Technology") processes information on behalf of the online advertisers, website owners and other businesses that use our services (our "Clients"). This policy also outlines our privacy practices on our corporate Website ("Website"), www.milabra.com. If you have any questions about this privacy policy, please feel free to contact us at privacy@milabra.com.

Privacy Practices for our Website

Personally Identifiable Information

We collect Personally Identifiable Information ("PII") from the Milabra Website, www.milabra.com, when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.

Non-Personally Identifiable Information

We collect Non-Personally Identifiable Information ("Non-PII") from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system.

Third Party Websites

The Milabra Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we endeavor to associate only with reputable entities, Milabra cannot be responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.

Updating / Deleting your PII

If you'd like us to update, correct, delete, or deactivate any PII that you have provided to us on this Website, please send your request to us at privacy@milabra.com and we will process your request within a reasonable period of time after receipt.

Privacy Practices for our Technology

Privacy Vetting

Milabra has been vetted by leading privacy experts to ensure compliancy with current standards of privacy.

Overview of our Technology

Our technology leverages "image URLs" to detect and analyze images uploaded to the internet and create meta-data to help our Clients deliver relevant online advertisements. "Image URL's" is the address on the internet where the image is hosted. For example: an image URL is analyzed by Milabra. Our technology detects objects, themes, landscapes, colors and lighting. We believe that if we match advertiser offers to the visual content you are looking at real-time, you are more likely to be interested in those products or services. Therefore, by understanding what you are looking at - when you are looking - our Technology enables us to do a better job determining which online advertisements are likely to be of interest to you.

Our technology collects information about the image URL(s) that you visit and the advertisements that you see while online. You may encounter our technology: when we purchase online advertisements on a website that you visit; when a publisher/partner uses our technology to help show ads you are interested in.

We use the information collected by our technology in order to help make the online advertisements you see more relevant to you, and for ad delivery and reporting purposes.

Milabra does not serve ads adjacent to images of nudity or other objectionable content.

Controlling the use of your information

Deleting your PII

Although we don't collect PII via our Technology, if you'd like us to update, correct, delete or deactivate any PII that you have provided to us on the Website, please send your request to us at privacy@milabra.com and we will process your request within a reasonable period of time after receipt.

Information Security

The security of your information is important to us, including but not limited to the PII collected via the Website. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

If you have any questions about our security practices, please send an email to us at privacy@milabra.com.

Information Relating to Children

Our products and services are designed for those 13 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

Disclosure of Information to Third Parties

We do not rent or share your PII with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.

We may share Non-PII collected on the Website or via our Technology with unaffiliated third parties. For example, we may disclose that our online advertisements offering 'pet' pet products receive more clicks than those offering 'satellite TV' offerings. This information cannot be used to contact or identify any person individually.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.

Changes to this Privacy Policy

This privacy policy is subject to change. If we make any material or substantive changes in the way that we use the PII collected through this Website, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.

Contact Information

For questions or concerns relating to privacy, please send us an email at privacy@milabra.com. Alternatively, you may contact us at the address below: